Fashion E-commerce Site

Pinkus, owner of LA-based fashion brand Colors Clothing, approached us for a full rebuild of his e-commerce site. With a strong focus on a user-friendly experience and page performance, we built a custom-coded online shop based on the brand's existing Shopify, switching from hosted to headless.

The page features a sticky color-based navigation bar, emphasizing the brand's focus on color-centered collections. At the brand's request, we laid the groundwork for a scalable loyalty system. Upon account creation, each user is assigned a digital member card with a unique color hex code.

We conceptualized, designed and developed the entire e-commerce site and extensively introduced the client to all new features managed in their Shopify back end.