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Wide strip of lilac Mark Forster "arenatour" posters pasted side by side on a concrete wall, the artist grinning in a blue cap on each.
Mark Forster

Arena Tour Out Of Home

[Creative] Creative Direction Poster Design Graphic Design

In addition to multiple viral social assets we conceptualized and edited for Mark Forster's Arena tour, we decided on also making use of more traditional promotion methods.

Based on the tour's visual identity, we designed 4 conceptually different posters, shown in a large out of home campaign in Germany, Austria, Switzerland and Luxembourg.

Two rows of the lilac arena tour posters on a wall, alternating Mark Forster's portrait with the list of dates, where the blue cap hides his face.
The lilac arena tour poster in a backlit display case on a station platform at night, with two people on a bench beside it.
Billboard on an ochre house wall: the artist in a brown "POP" cap and striped jumper beside the Mark Forster wordmark and the Zürich show date.
Text-only tour poster in yellow and white capitals on dark blue, pasted twice one above the other on a rusty wall next to graffiti.
Mark Forster in a beige puffer jacket and red cap stands in the snow at night, pointing at the poster "HALLO DU SOLLTEST ZUR MARK FORSTER ARENA TOUR KOMMEN".
Just when you think it can’t get any better, even more beautiful work appears. Wow.