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Top-down merch layout with the white shirts shifted at the edges: tour-date prints, black caps and laminated passes around the black portrait T-shirt.
Mark Forster

Arena Tour Merch

[Graphics] Graphic Design Creative Direction

Within our rebranding of German pop artist Mark Forster, we designed a set of merch products for his 2024 Arena Tour. The products supported his new visual direction and were a significant leap in aesthetics compared to his previous merchandise.

Black tour T-shirt with a black-and-white portrait print of the artist, his eyes in shadow under a cap reading "ny la".
Back of the black tour T-shirt: the "arenatour" logo in a ring of blue stars above two columns with 26 dates from Halle to Wien.
White tour T-shirt with the "arenatour" logo in red above a blue halftone portrait of the artist in cap and glasses, flanked by two stars.
Back of the white tour T-shirt: the red "arenatour" logo above the 26 tour dates in blue, with small badges and an EU flag below.
Black baseball cap with "MITARBEITER" embroidered in white across a ring of blue stars, its peak pointing right.
The "MITARBEITER" cap turned the other way, peak pointing left, with a small MF mark stitched after the lettering.
White T-shirt printed with "FUCK MARK FORSTER" in heavy black capitals across the chest.
White souvenir-style T-shirt: a capital I and a red heart above "MARK FORSTER" in heavy black capitals.
White T-shirt with "MITARBEITER" in black capitals running through a ring of blue stars.
Black T-shirt with the white line "Dieses Tshirt hat mir Mark Forster geschenkt" set over a ring of blue stars.
Just when you think it can’t get any better, even more beautiful work appears. Wow.