Mark Forster

Full Artist Rebranding

[Creative] Creative Direction Social Media Management Strategy Styling

Creative Direction Social Media Management Strategy Styling [Creative]

After becoming a pop phenomenon in the late 2010s, German artist Mark Forster's output called for a refresh. Targeting younger audiences and adjusting to the ways of social media and modern pop culture, we initiated a highly strategic and detailed shift.

In close collaboration with Mark, we planned and executed new approaches to styling, socials, visuals, show concepts, videos & more - reshaping his entire brand step by step. Over the period of a few months we managed to amass north of 80,000,000 views and 5,000,000 likes across platforms, also leading to a steep increase of ticket sales for his 2024 arena tour.

The successful rebranding not only led to a 10X+ increase of his social media engagement and overall renewed pop-cultural relevance, but also opened doors for multiple household brand deals based on his new public image.

Behind the scenes of a photo shoot: a photographer in a blue beanie, seen from behind, shoots Mark Forster seated on a stool under a large softbox.

Stage rehearsal: four people on a square platform covered in artificial turf, one holding a microphone, under white spotlights and blue light with white stairs behind.

Farmhouse living room with wooden beams: Mark Forster in a white T-shirt and brown cap stands beside Nick Ulrich, who works on a laptop on a brown sofa, guitars lined up behind.

After countless meetings, shoots, stage design sessions & more, we were able to shift Mark’s previous public perception… (see below)

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Darkened Instagram post with 6.203 likes and 110 comments: Mark Forster in a backwards cap and pale shirt smiles and looks down.

…all the way to a fresher, progressive approach in all fields of his artistic output…

Mark Forster in a pale yellow hooded jacket holds a long-haired black-and-white goat on a lead in a meadow, a pink alpine hotel and mountains behind.

Darkened Instagram post with 100.000 likes and 214 comments: Mark Forster in a white Germany football jacket holds a bread roll and a beer among fans.

…whilst also connecting him with relevant artists & figures around current german pop-culture - leading to countless public appearances, collaborations & cosigns.