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Ski Aggu, Deichmann

Deichmann Commercial

[Creative] Creative Direction Scriptwriting Edit

The collaboration between sportswear giant Adidas and footwear retailer Deichmann told the heroic story of how they helped measly indebted rapper Ski Aggu earn €150,000 in a short amount of time.

For a small cut of the debt payoff, we provided the entire creative concept for the ad, wrote the script, did creative direction on set, edited the video and helped with social media distribution.

Behind a Deichmann shop counter, Ski Aggu in ski goggles turns a white Adidas sneaker in his hands while a bearded man looks on, shoe boxes and socks on the wall.
Stockroom scene in upright format: Ski Aggu on a yellow rotary phone at a desk while a bearded man next to him holds a white sneaker to his ear like a receiver.
Low-angle close-up of Ski Aggu in black wraparound ski goggles and a black Adidas shirt, speaking into a yellow phone receiver with a coiled cord.

Credits

Script
  • kaumstudios
  • Ski Aggu
Creative Direction
  • kaumstudios
Director
  • Nick Ulrich
  • Julian Dany
DOP
  • Andre Schaapen
Client Agency
  • JustAddSugar
1st AC
  • Lars Brinkmann
Assistant
  • Bastian Funk
Light
  • Felix Schirmer
  • Leo Konrad Kuhn
Sound Engineer
  • Ingo Aurich
Set Design
  • Hannah Siegfried
  • Anna Renger
Styling
  • Jona Kolberg
  • Niko Ntiso
HMU
  • Aysche Adawi
Just when you think it can’t get any better, even more beautiful work appears. Wow.