Ski Aggu

Ski Aggu Album Campaign Creative Direction

[Creative] Creative Direction Strategy

Creative Direction Strategy [Creative]

Whilst spending a brief period outside of the public eye, working on his upcoming album in Australia, German rapper Ski Aggu needed to come back with a bang. Knowing who to ask, we came up with a plan together: Aggu would return from Australia as a hippie, finally having „found himself“ - featuring 3rd eye goggles and a musical shift to lyric-free harmonica music. After deceiving the public and causing an uproar in German media, we announced his upcoming studio album „Ski Aggu Musik“ with a dubstep song & accompanying music video. In addition, he revealed his album cover, which was shot in famous Clärchen’s Ballhaus, best known for its appearances in Tarantino’s Inglourious Basterds.

Over months, we intensely worked on the creative concept, rollout strategy and art direction of his comeback and entire album, as well as designing the metal ear speakers seen in video & album cover.

After revealing his new persona to the masses in an arranged interview with German-Dutch tv presenter Sylvie Meis, as well as posting countless odd, hippie-esque videos across socials, it was finally time to break character.

SkiAgguMusik campaign portrait staged as a clinical examination, with a seated goggled performer and three white-clad figures.

Close-up campaign portrait of Ski Aggu wearing mirrored goggles and large over-ear headphones.

Tilted view of the SkiAgguMusik clinical set, with white-clad figures, a desk and a metallic ear-shaped speaker.

Whilst the music video for the album’s first single “Geld” shows the artist breaking into an ominous control room, the album cover depicts the space Aggu “created the album in” - both featuring a bald, one-eyed alter ego.