Skip to main content
Subway, Ski Aggu

Social Ad

[Creative] Direction Director of Photography Creative Direction Edit Scriptwriting 3D Animation

For a social ad starring German rapper Ski Aggu & many other well-known faces, Subway told us we had full creative freedom - which we happily made use of.

Next to having a Subway restaurant fully explode, we also came up with the concept, wrote the script, directed, shot, edited and mixed the asset.

Two campaign characters, one wearing goggles and one in a hat and trench coat, stand inside a Subway entrance.
Three people at a Subway counter, including a visitor wearing mirrored goggles and another in a hat.
Subway campaign still of a hooded figure beside a member of staff in a green uniform at the counter.
Subway employee in a green shirt and cap standing behind the restaurant counter in a campaign still.
Two people behind a blue barrier marked with a no-entry sign in an industrial interior, from the Subway campaign.
Two visitors in sunglasses stand with a Subway employee in green at the restaurant entrance.
Close-up of a campaign character wearing a black hat and adjusting his collar in a dim wooden interior.
Two characters crouch beneath exposed basement pipes, looking upwards in the Subway campaign.
Low-angle Subway campaign still of two characters on a metal staircase beneath exposed pipes.
Subway campaign still of two people caught beneath a net in a basement with exposed red pipes.
Two suited characters walk away from an exploding Subway restaurant in a campaign visual.
Ski Aggu carries two people out of a building with flames and smoke rising from its entrance in a Subway campaign still.

Credits

Director
  • kaumstudios
Director of Photography
  • kaumstudios
Script
  • kaumstudios
  • Ski Aggu
Production
  • SK Gaming
Edit
  • kaumstudios
Styling
  • Hauke Stark
Styling Assistance
  • Lotta Michels
Audio Engineering
  • Janek Imhof
Creative Direction
  • kaumstudios
VFX
  • kaumstudios
Just when you think it can’t get any better, even more beautiful work appears. Wow.

Other work

Ski Aggu, Deichmann [Creative]

Deichmann Commercial
Ski Aggu, Smirnoff [Creative]

Smirnoff Ice Commercial
Ski Aggu [Creative]

Open Air Tour Trailer
Ski Aggu [Creative]

Album Bundle Products 2026
Ski Aggu [Creative]

Album Cover Set Design
Ski Aggu [Creative]

Ski Aggu Album Campaign Creative Direction
Ski Aggu [Graphics]

SkiAgguMusik Vinyls
Mark Forster, Ski Aggu [Creative]

"Schwarzer Toyota" Music Video