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Ski Aggu, Smirnoff

Smirnoff Ice Commercial

[Creative] Creative Direction Edit Scriptwriting

Inspired by Bill Murray’s whiskey commercial set in Sofia Coppola’s „Lost in Translation“, our ad for Smirnoff’s „Real Friends“ campaign features a back and forth between the main star of the ad - German rapper Ski Aggu, and influencer Flaschko, who plays the director. After Aggu struggles to authentically sell the product on camera, the two discuss what makes a real friend. Breaking the fourth wall, the whole ad reveals itself as a concept directed by both Aggu and Flaschko.

Breaking the fifth (?) wall, we can announce that we conceptualised the project, wrote the script, cast prominent German influencers for the other main roles, did creative direction on set and took care of the whole post-production.

Close-up of Ski Aggu grimacing as he holds a Smirnoff Ice can up to his goggles, whose strap reads "SKI AGGU".
Still from the commercial: Flaschko, in the middle, explains something with open hands on the dark set, two women watching from behind.
Party set seen from outside the scene: Flaschko in a cap talks to Ski Aggu, who sits on a table among the guests, with studio lamps at the edges.
Film studio with softboxes, light stands and a monitor: Flaschko in a cap and Ski Aggu in goggles stand talking while crew work behind them.
Close-up of Flaschko in the black cap looking up and speaking, his face half in shadow against blurred lights.
Tight portrait of Ski Aggu in dark ski goggles, bleached hair above and the collar of the orange camouflage hoodie below.
Hand holding a wet can of "Smirnoff Ice Original" towards the camera, with warm out-of-focus lights behind.
Handshake in a red-lit room: Flaschko in a cap and Ski Aggu in goggles face each other in front of an edit monitor, Aditotoro behind them.

Credits

Director
  • Seba Schuster
Concept
  • kaumstudios
Script
  • kaumstudios
  • Ski Aggu
DOP
  • Daniel Helgert
Creative Direction
  • kaumstudios
Photographer
  • Jakob Furis
Production
  • Frederic Hensel
Prod. Assistant
  • Meltem Kabakci
Client Agency
  • Styleheads
1st AC
  • Arthur Wiechmann
Sound Engineer
  • Robert Wiese
Gaffer
  • Philip Schroeter
Assistant
  • Karl Reuter
HMU
  • Katharina Chiao-Li Fuchs
  • Arielle Trosz
Styling
  • Niko Ntiso
  • Jona Kolberg
  • Niclas Patz
Set
  • Tobias Bornscheuer
  • Máté Kohout
Just when you think it can’t get any better, even more beautiful work appears. Wow.

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